{"id":5140,"date":"2025-08-07T14:47:33","date_gmt":"2025-08-07T11:47:33","guid":{"rendered":"https:\/\/www.gofra.lv\/?page_id=5140"},"modified":"2025-08-14T20:46:43","modified_gmt":"2025-08-14T17:46:43","slug":"privatuma-politika","status":"publish","type":"page","link":"https:\/\/www.gofra.lv\/en\/privatuma-politika\/","title":{"rendered":"Privacy policy"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"5140\" class=\"elementor elementor-5140\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-53748fd e-flex e-con-boxed e-con e-parent\" data-id=\"53748fd\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a0b7e3 elementor-widget elementor-widget-text-editor\" data-id=\"8a0b7e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>\n<div>The purpose of this Privacy Policy is to provide individuals (data subjects) with information about the purposes, scope, methods of protection and processing of personal data, as well as the rights of data subjects regarding the processing of their personal data.<\/div>\n<div>This privacy policy applies to the processing of personal data carried out by SIA \"Jenson Iepakojums\" as a data controller.<\/div>\n<div>Last updated: August 07, 2025<\/div>\n<div>1. DATA CONTROLLER<\/div>\n<div>The controller of personal data is SIA \u201cJenson Iepakojums\u201d, registration No. LV 40003292579, legal address: Daugavgr\u012bvas Street 78, Riga, LV-1007, email: info@gofra.lv.<\/div>\n<div>Data protection contact person: info@gofra.lv<\/div>\n<div>2. SCOPE OF THE PRIVACY POLICY<\/div>\n<div>This privacy policy applies to the processing of personal data regardless of the format in which it is processed - paper, electronic, or telephone, when performing:<\/div>\n<div>\u2022 product sales and service provision;<\/div>\n<div>\u2022 marketing activities;<\/div>\n<div>\u2022 customer service process;<\/div>\n<div>\u2022 maintenance of the website www.gofra.lv;<\/div>\n<div>\u2022 social media management;<\/div>\n<div>\u2022 business communication with partners and clients.<\/div>\n<div>SIA \"Jenson Iepakojums\" has the right to make changes to this privacy policy, making the current version available at www.gofra.lv.<\/div>\n<div>3. PERSONAL DATA CATEGORIES<\/div>\n<div>Depending on your relationship with our company and the services used, we may collect and process various categories of personal data. This data is necessary to ensure quality service delivery, fulfill contractual obligations, and comply with legal requirements.<\/div>\n<div>3.1. IDENTIFICATION DATA:<\/div>\n<div>This data is necessary to identify you as a client or cooperation partner and ensure proper contract conclusion:<\/div>\n<div>\u2022 name and surname - for basic identification in all business processes;<\/div>\n<div>\u2022 personal code - necessary for legal document processing, especially when concluding contracts with individuals, as well as in accordance with accounting and tax law requirements;<\/div>\n<div>\u2022 legal entity name and registration number - mandatory in B2B cooperation to verify company legality and conclude commercial contracts;<\/div>\n<div>\u2022 job title - for business contact persons to ensure effective communication with the right responsible persons;<\/div>\n<div>\u2022 date of birth - only in specific cases when required by legislation or contract terms.<\/div>\n<div>3.2. CONTACT INFORMATION:<\/div>\n<div>This information is vital for our mutual communication and product delivery:<\/div>\n<div>\u2022 email address - primary communication method for order processing, invoice sending, technical support, and marketing communication (if you have given consent);<\/div>\n<div>\u2022 phone number - necessary for operational communication, especially in urgent matters, delivery coordination, and problem solving;<\/div>\n<div>\u2022 legal address - necessary for sending official documents and contract conclusion;<\/div>\n<div>\u2022 delivery address - essential for product delivery to the right place and time, may differ from legal address;<\/div>\n<div>\u2022 billing address - necessary for invoice issuing and accounting document management;<\/div>\n<div>\u2022 actual residence address - may be necessary in individual cases according to contract terms or legal requirements.<\/div>\n<div>3.3. FINANCIAL INFORMATION:<\/div>\n<div>This information is necessary for payment processing and financial relationship management:<\/div>\n<div>\u2022 bank account number - necessary for invoice payment processes, automatic payment processing, and money transfers. This data is stored according to bank regulations and payment processing requirements;<\/div>\n<div>\u2022 payment history - helps analyze customer payment behavior, plan future transactions, and ensure appropriate credit policy. This information is important for long-term cooperation assessment;<\/div>\n<div>\u2022 debt information - necessary to manage credit risks, conduct debt collection processes, and make decisions about future cooperation. Includes information about overdue payments and their settlement;<\/div>\n<div>\u2022 credit rating information - used only for large transactions to assess customer solvency and make informed decisions about credit limit allocation or payment terms;<\/div>\n<div>\u2022 VAT number - mandatory for all companies conducting VAT-taxable transactions, invoice issuing, and tax calculations according to Latvian and EU VAT directives.<\/div>\n<div>3.4. COMMERCIAL INFORMATION:<\/div>\n<div>This information forms the basis of our commercial cooperation and customer service improvement:<\/div>\n<div>\u2022 order data and history - includes detailed information about all your orders, including product specifications, quantities, prices, and delivery terms. This information helps us understand your needs and offer personalized solutions;<\/div>\n<div>\u2022 product preferences and specifications - information about your frequently used corrugated cardboard types, sizes, design requirements, and technical specifications. This allows us to process your orders faster and offer suitable products;<\/div>\n<div>\u2022 price agreements and individual discounts - information about discounts granted to your company, special price lists, and contract terms. This data is confidential and used only in billing processes;<\/div>\n<div>\u2022 correspondence and communication history - email correspondence, phone call records, and other commercial communication that helps us maintain consistent and professional cooperation;<\/div>\n<div>\u2022 complaints and their solutions - detailed information about your submitted complaints, claims, and problem resolution history. This information helps improve our service quality;<\/div>\n<div>\u2022 contract obligation fulfillment information - data about compliance with contract terms from both parties, delivery schedule fulfillment, and other contractual obligations.<\/div>\n<div>3.5. TECHNICAL INFORMATION:<\/div>\n<div>\u2022 IP address;<\/div>\n<div>\u2022 session identifiers;<\/div>\n<div>\u2022 browser type and version;<\/div>\n<div>\u2022 operating system;<\/div>\n<div>\u2022 screen resolution;<\/div>\n<div>\u2022 visit time and duration;<\/div>\n<div>\u2022 click data and navigation path;<\/div>\n<div>\u2022 device identifiers.<\/div>\n<div>3.6. COMMUNICATION DATA:<\/div>\n<div>\u2022 email content;<\/div>\n<div>\u2022 phone call recordings (if made with notification);<\/div>\n<div>\u2022 chat history;<\/div>\n<div>\u2022 social media communication;<\/div>\n<div>\u2022 reviews and comments.<\/div>\n<div>4. PERSONAL DATA PROCESSING PURPOSES<\/div>\n<div>We process your personal data for the following purposes:<\/div>\n<div>4.1. CONTRACT CONCLUSION AND EXECUTION:<\/div>\n<div>\u2022 customer registration and authentication;<\/div>\n<div>\u2022 order acceptance and processing;<\/div>\n<div>\u2022 product manufacturing and delivery;<\/div>\n<div>\u2022 invoice issuing and payment processing;<\/div>\n<div>\u2022 contract obligation fulfillment control;<\/div>\n<div>\u2022 warranty and after-sales service provision.<\/div>\n<div>4.2. CUSTOMER SERVICE:<\/div>\n<div>\u2022 consultation provision about products and services;<\/div>\n<div>\u2022 technical support provision;<\/div>\n<div>\u2022 complaint and dispute resolution;<\/div>\n<div>\u2022 quality control surveys;<\/div>\n<div>\u2022 customer satisfaction assessment.<\/div>\n<div>4.3. MARKETING ACTIVITIES:<\/div>\n<div>\u2022 information provision about new products;<\/div>\n<div>\u2022 promotion and discount notifications;<\/div>\n<div>\u2022 personalized offer preparation;<\/div>\n<div>\u2022 market research;<\/div>\n<div>\u2022 customer loyalty program management.<\/div>\n<div>4.4. WEBSITE IMPROVEMENT:<\/div>\n<div>\u2022 website functionality provision;<\/div>\n<div>\u2022 user experience analysis and improvement;<\/div>\n<div>\u2022 content personalization;<\/div>\n<div>\u2022 security incident prevention;<\/div>\n<div>\u2022 technical problem diagnosis.<\/div>\n<div>4.5. LEGAL OBLIGATIONS:<\/div>\n<div>\u2022 accounting record keeping;<\/div>\n<div>\u2022 tax calculation and payment;<\/div>\n<div>\u2022 statistical information provision to state institutions;<\/div>\n<div>\u2022 audit and control procedure execution;<\/div>\n<div>\u2022 court decision and state institution order execution.<\/div>\n<div>5. LEGAL BASIS FOR PERSONAL DATA PROCESSING<\/div>\n<div>Our personal data processing is always based on specific legal grounds defined in the General Data Protection Regulation (GDPR). For each data processing activity, we use only those legal grounds that are necessary and proportionate to achieve the specific purpose. This approach ensures that your personal data is processed lawfully and transparently.<\/div>\n<div>5.1. CONTRACT PERFORMANCE (GDPR Article 6, paragraph 1, point b):<\/div>\n<div>This legal basis is used when personal data processing is essentially necessary to perform a contract to which you are a party, or to take specific measures at your request before contract conclusion. In the corrugated packaging industry, this includes:<\/div>\n<div>\u2022 complete order lifecycle management - from initial request to product delivery, including technical specification coordination, production planning, and quality control;<\/div>\n<div>\u2022 invoice issuing and financial document preparation - all payment-related operations necessary for commercial relationship provision;<\/div>\n<div>\u2022 warranty obligation fulfillment and after-sales service - product quality assurance, claim processing, and technical consultation provision;<\/div>\n<div>\u2022 customer account management in our systems - to ensure continuous and effective cooperation, including order history maintenance and personalized approach.<\/div>\n<div>5.2. LEGAL OBLIGATION (GDPR Article 6, paragraph 1, point c):<\/div>\n<div>This basis applies to situations where personal data processing is mandatory to fulfill legal obligations applicable to our company, arising from Latvian and European Union legislation:<\/div>\n<div>\u2022 accounting record keeping according to the Accounting Law - all transaction-related documents and personal data necessary for proper financial record keeping and report preparation;<\/div>\n<div>\u2022 Tax calculation and payment \u2013 the use of personal data for the accurate calculation and timely payment of VAT, corporate income tax, and other taxes in accordance with Latvian tax legislation.<\/div>\n<div>\u2022 document retention period compliance - compliance with legislatively defined periods for storing accounting documents, contracts, and other legal documents (usually 5-10 years);<\/div>\n<div>\u2022 state institution information and control request fulfillment - cooperation with SRS, DVI, and other institutions within their competence, including information provision during inspections and investigations.<\/div>\n<div>5.3. LEGITIMATE INTERESTS (GDPR Article 6, paragraph 1, point f):<\/div>\n<div>This legal basis is used when personal data processing is necessary for compliance with our or third parties' legitimate interests, but only if these interests are not outweighed by your fundamental interests, rights, or freedoms. Before using this basis, we always conduct a legitimate interests balancing test:<\/div>\n<div>\u2022 Ensuring business and premises security \u2013 the use of personal data to protect our warehouses, office spaces, production equipment, and products from theft or damage, including the operation of video surveillance systems.<\/div>\n<div>\u2022 fraud and financial violation prevention - data analysis to identify suspicious activities, fake orders, or fraudulent payment attempts, protecting both our company and honest customers;<\/div>\n<div>\u2022 internet website security and stability maintenance - technical data processing to prevent cyber attacks, protect against malware, and ensure continuous website operation;<\/div>\n<div>\u2022 Protection of legal interests in litigation \u2013 the use of personal data in the event of legal disputes to defend our legitimate interests or to comply with court rulings.<\/div>\n<div>\u2022 business analysis and strategic planning - market trend research, customer need analysis, and product development, which helps improve service quality and offer competitive prices.<\/div>\n<div>5.4. CONSENT (GDPR Article 6, paragraph 1, point a):<\/div>\n<div>This legal basis is used for activities that are not essentially necessary for contract performance but that improve your experience with our services. Consent is always voluntary, specific, and informed, and you can withdraw it at any time:<\/div>\n<div>\u2022 marketing communications and informational publications - regular newsletter sending about new products, industry news, packaging solution trends, and our company activities. This communication helps you follow industry development;<\/div>\n<div>\u2022 personalized commercial offers - individual price offer and product recommendation preparation based on your previous purchase history and expressed needs;<\/div>\n<div>\u2022 customer satisfaction studies and feedback collection - periodic survey conduct to find out your opinion about our service quality and identify improvement areas;<\/div>\n<div>\u2022 analytical and marketing cookie use - more detailed information about your website usage habits, which helps us optimize website functionality and offer relevant content.<\/div>\n<div>6. PERSONAL DATA PROTECTION AND PROCESSING<\/div>\n<div>Data protection is one of our company's priorities. We have invested significant resources to create a comprehensive data protection system that complies with both GDPR requirements and our industry's specific needs.<\/div>\n<div>6.1. TECHNICAL SECURITY MEASURES:<\/div>\n<div>We use modern technologies and industry best practices to protect your personal data:<\/div>\n<div>\u2022 multi-layer data encryption - all personal data is encrypted both during transmission (using TLS 1.3 protocol) and during storage (AES-256 encryption), ensuring that even in case of system compromise, data remains unreadable;<\/div>\n<div>\u2022 regular and comprehensive system security audit checks - vulnerability analysis, penetration testing, and code security review are conducted monthly;<\/div>\n<div>\u2022 multi-factor authentication - all employee access to systems is protected with additional security levels;<\/div>\n<div>\u2022 automatic system updates and vulnerability fixes - critical security updates are installed within 24 hours;<\/div>\n<div>\u2022 regular data backup and disaster recovery procedure testing.<\/div>\n<div>6.2. ORGANIZATIONAL SECURITY MEASURES:<\/div>\n<div>At the technology level, we complement with strict organizational measures:<\/div>\n<div>\u2022 strict access control policy - each employee can access only those personal data that are necessary for performing their specific work duties. Access rights are regularly reviewed and updated;<\/div>\n<div>\u2022 mandatory and regular employee training - all our employees undergo specialized data protection training that includes GDPR requirements, practical security techniques, and incident response procedures;<\/div>\n<div>\u2022 detailed activity log maintenance - all activities with personal data are registered and regularly analyzed to identify unusual activity or potential security incidents;<\/div>\n<div>\u2022 confidentiality agreements - all employees and partners sign strict confidentiality agreements;<\/div>\n<div>6.3. DATA MINIMIZATION PRINCIPLE:<\/div>\n<div>We strictly comply with the GDPR data minimization principle, which means that:<\/div>\n<div>\u2022 we collect only those personal data that are objectively necessary for achieving specific purposes \u2013 we never collect them \u201cjust in case\u201d or \u201cfor stockpiling.\u201d<\/div>\n<div>\u2022 we regularly review the necessity of existing data - if some data is no longer needed, it is securely deleted;<\/div>\n<div>\u2022 we use anonymization and pseudonymization techniques where possible - for statistics and analysis, data is processed in anonymized form;<\/div>\n<div>\u2022 we comply with strict retention periods - after the period expires, data is securely and irreversibly deleted.<\/div>\n<div>6.4. DATA ACCURACY ASSURANCE:<\/div>\n<div>We actively strive to ensure that your personal data is accurate, complete, and current:<\/div>\n<div>\u2022 regular data verification - during the year we may contact you to confirm contact information;<\/div>\n<div>\u2022 simple self-service - you can log into your client zone at any time and update your data;<\/div>\n<div>\u2022 automatic data validation - our systems check data logic and consistency;<\/div>\n<div>\u2022 incorrect data correction - if we detect inaccuracies, we immediately correct them and inform you.<\/div>\n<div>7. AUTOMATED DATA PROCESSING<\/div>\n<div>SIA \"Jenson Iepakojums\" may use automated data processing in the following cases:<\/div>\n<div>\u2022 automatic invoice generation;<\/div>\n<div>\u2022 order processing automation;<\/div>\n<div>\u2022 customer classification according to purchase history;<\/div>\n<div>\u2022 personalized offer creation;<\/div>\n<div>\u2022 website analytics data collection.<\/div>\n<div>Automated decision-making that significantly affects data subjects is not performed without human involvement.<\/div>\n<div>8. PERSONAL DATA RECIPIENT CATEGORIES<\/div>\n<div>We may transfer personal data to the following recipient categories:<\/div>\n<div>8.1. SERVICE PROVIDERS:<\/div>\n<div>\u2022 IT service providers (cloud services, technical maintenance);<\/div>\n<div>\u2022 payment processing services;<\/div>\n<div>\u2022 accounting and legal services;<\/div>\n<div>\u2022 marketing and advertising agencies;<\/div>\n<div>\u2022 customer support services.<\/div>\n<div>8.2. DELIVERY PARTNERS:<\/div>\n<div>\u2022 courier and postal services;<\/div>\n<div>\u2022 transport and logistics companies;<\/div>\n<div>\u2022 warehouse management services.<\/div>\n<div>8.3. STATE INSTITUTIONS:<\/div>\n<div>\u2022 State Revenue Service;<\/div>\n<div>\u2022 Data State Inspectorate;<\/div>\n<div>\u2022 other state institutions in cases provided by law.<\/div>\n<div>8.4. THIRD PARTIES:<\/div>\n<div>\u2022 banks and financial institutions;<\/div>\n<div>\u2022 insurance companies;<\/div>\n<div>\u2022 legal advisors in litigation cases.<\/div>\n<div>9. PERSONAL DATA TRANSFER TO THIRD COUNTRIES<\/div>\n<div>Some of our service providers may be located outside the European Economic Area. In such cases, we ensure an appropriate level of protection using:<\/div>\n<div>\u2022 European Commission adequacy decisions;<\/div>\n<div>\u2022 standard data protection clauses;<\/div>\n<div>\u2022 certification mechanisms;<\/div>\n<div>\u2022 other GDPR-recognized protection measures.<\/div>\n<div>Specific third-country service providers:<\/div>\n<div>\u2022 Google Analytics (USA) - adequacy frameworks;<\/div>\n<div>\u2022 cloud services (USA\/EU) - standard clauses.<\/div>\n<div>10. PERSONAL DATA RETENTION PERIODS<\/div>\n<div>Personal data is stored only as long as necessary to achieve the purposes of their processing:<\/div>\n<div>10.1. CONTRACT DATA:<\/div>\n<div>\u2022 Active client data: until relationship termination + 3 years;<\/div>\n<div>\u2022 Invoices and accounting documents: 5 years.<\/div>\n<div>10.2. MARKETING DATA:<\/div>\n<div>\u2022 Email addresses: until consent withdrawal;<\/div>\n<div>\u2022 Customer preferences: until account closure + 1 year;<\/div>\n<div>\u2022 Campaign results: 2 years.<\/div>\n<div>10.3. TECHNICAL INFORMATION:<\/div>\n<div>\u2022 Server logs: 12 months;<\/div>\n<div>\u2022 Security records: 24 months;<\/div>\n<div>\u2022 Analytics data: 26 months.<\/div>\n<div>10.4. COMMUNICATION DATA:<\/div>\n<div>\u2022 Email correspondence: 3 years;<\/div>\n<div>11. DATA SUBJECT RIGHTS<\/div>\n<div>According to GDPR, you have the following rights regarding the processing of your personal data:<\/div>\n<div>11.1. RIGHT OF ACCESS (GDPR Article 15):<\/div>\n<div>You have the right to obtain from us confirmation as to whether your personal data is being processed, and, if so, access to this personal data and information about:<\/div>\n<div>\u2022 processing purposes;<\/div>\n<div>\u2022 personal data categories;<\/div>\n<div>\u2022 recipients or recipient categories;<\/div>\n<div>\u2022 planned storage period;<\/div>\n<div>\u2022 your rights;<\/div>\n<div>\u2022 data source (if data was not obtained from you).<\/div>\n<div>11.2. RIGHT TO RECTIFICATION (GDPR Article 16):<\/div>\n<div>You have the right to request from us the correction of inaccurate personal data without undue delay. You also have the right to request the completion of incomplete personal data.<\/div>\n<div>11.3. RIGHT TO ERASURE - \"Right to be forgotten\" (GDPR Article 17):<\/div>\n<div>You have the right to request from us the deletion of your personal data without undue delay in the following cases:<\/div>\n<div>\u2022 personal data is no longer necessary for the original purposes;<\/div>\n<div>\u2022 you withdraw your consent;<\/div>\n<div>\u2022 personal data has been processed unlawfully;<\/div>\n<div>\u2022 data must be deleted for legal obligation compliance;<\/div>\n<div>\u2022 you object to processing.<\/div>\n<div>11.4. RIGHT TO RESTRICTION OF PROCESSING (GDPR Article 18):<\/div>\n<div>You have the right to request from us restriction of processing in the following cases:<\/div>\n<div>\u2022 you contest the accuracy of personal data;<\/div>\n<div>\u2022 processing is unlawful, but you object to deletion;<\/div>\n<div>\u2022 we no longer need the data, but you need it for legal claims;<\/div>\n<div>\u2022 you have objected to processing.<\/div>\n<div>11.5. RIGHT TO DATA PORTABILITY (GDPR Article 20):<\/div>\n<div>You have the right to receive your personal data in a structured, commonly used, and machine-readable format and transfer this data to another controller.<\/div>\n<div>11.6. RIGHT TO OBJECT (GDPR Article 21):<\/div>\n<div>You have the right to object at any time to the processing of your personal data based on legitimate interests or public functions.<\/div>\n<div>11.7. RIGHT NOT TO BE SUBJECT TO AUTOMATED DECISION-MAKING (GDPR Article 22):<\/div>\n<div>You have the right not to be subject to exclusively automated decision-making, including profiling, which produces legal effects concerning you.<\/div>\n<div>EXERCISING RIGHTS:<\/div>\n<div>To exercise your rights, contact us:<\/div>\n<div>\u2022 E-pasts: info@gofra.lv<\/div>\n<div>\u2022 Postal address: Daugavgr\u012bvas iela 78, Riga, LV-1007<\/div>\n<div>We will respond to your request without undue delay and in any case within one month of receiving the request.<\/div>\n<div>12. CONSENT WITHDRAWAL<\/div>\n<div>If personal data processing is based on your consent, you have the right to withdraw your consent at any time. Consent withdrawal does not affect the lawfulness of processing based on consent before its withdrawal.<\/div>\n<div>CONSENT WITHDRAWAL METHODS:<\/div>\n<div>\u2022 E-pasta zi\u0146ojums uz info@gofra.lv;<\/div>\n<div>\u2022 Written application;<\/div>\n<div>\u2022 Use of unsubscribe links in emails;<\/div>\n<div>\u2022 Account settings changes on the website.<\/div>\n<div>13. COMMUNICATION WITH PARTNERS<\/div>\n<div>We may use your contact information for communication about:<\/div>\n<div>\u2022 contract performance and order status;<\/div>\n<div>\u2022 payment and invoice matters;<\/div>\n<div>\u2022 product quality and technical support;<\/div>\n<div>\u2022 legal matters and dispute resolution;<\/div>\n<div>\u2022 business cooperation opportunities.<\/div>\n<div>14. COOKIE USAGE<\/div>\n<div>Cookies are small text files that a website saves on your device when visiting the site. They help the website remember information about your visit, such as your preferred language and other settings. We use cookies to improve your experience on our site and provide more personalized services.<\/div>\n<div>14.1. FUNCTIONAL COOKIES (NECESSARY):<\/div>\n<div>These cookies are essentially necessary for the basic website functions and cannot be disabled:<\/div>\n<div>\u2022 session identifier management - ensures you stay logged into the website while using it and allows us to identify your activities within one session;<\/div>\n<div>\u2022 shopping cart functionality - saves information about products you have added to the cart until order completion or session end;<\/div>\n<div>\u2022 language and region settings - remembers your chosen language (Latvian, English, or Russian) and currency so the site displays in your desired format;<\/div>\n<div>\u2022 security functions - helps protect against CSRF attacks and other security threats by verifying action authenticity.<\/div>\n<div>Legal basis: legitimate interests (essentially necessary for service provision)<\/div>\n<div>Storage period: until session end or up to 24 hours<\/div>\n<div>14.2. ANALYTICAL COOKIES:<\/div>\n<div>These cookies help us understand how visitors use our website:<\/div>\n<div>\u2022 Google Analytics - collects information about how you use the site, how long you spend on each page, which pages you visit, and which site you came from. This information helps us improve site structure and content;<\/div>\n<div>\u2022 user behavior analysis - tracks which buttons you click, where you scroll, which products interest you most, helping optimize site design and functionality;<\/div>\n<div>\u2022 website performance measurement - measures page loading speeds, identifies technical problems, and helps improve user experience;<\/div>\n<div>\u2022 conversion tracking - helps understand how effectively the site converts visitors into customers.<\/div>\n<div>Legal basis: consent<\/div>\n<div>Storage period: up to 26 months<\/div>\n<div>14.3. MARKETING COOKIES:<\/div>\n<div>These cookies are used to provide relevant advertising:<\/div>\n<div>\u2022 Google Ads - tracks your interest in our products and shows corresponding ads in Google search results and partner sites;<\/div>\n<div>\u2022 Facebook Pixel - allows us to show targeted advertising on Facebook and Instagram platforms to people who have visited our site;<\/div>\n<div>\u2022 remarketing campaigns - allow us to contact people who have shown interest in our products but haven't made an order;<\/div>\n<div>\u2022 cross-platform tracking - helps understand how you interact with our brand across various digital platforms.<\/div>\n<div>Legal basis: consent<\/div>\n<div>Storage period: up to 12 months<\/div>\n<div>14.4. COOKIE MANAGEMENT AND CONTROL:<\/div>\n<div>You have full control over what types of cookies our site can use:<\/div>\n<div>\u2022 site cookie settings panel - when first visiting the site, you will see a cookie notice where you can choose which types of cookies to allow;<\/div>\n<div>\u2022 browser settings - you can change cookie settings in your browser at any time or delete already saved cookies;<\/div>\n<div>\u2022 email request \u2013 you can contact us at info@gofra.lv and request a change or deletion of cookie settings.<\/div>\n<div>IMPORTANT INFORMATION: Disabling analytical and marketing cookies will not affect basic site functionality but may limit some additional features, such as personalized product offers or site usability improvements.<\/div>\n<div>15. DATA PROTECTION BREACHES<\/div>\n<div>If we detect a personal data protection breach, we:<\/div>\n<div>\u2022 notify the Data State Inspectorate within 72 hours;<\/div>\n<div>\u2022 inform affected persons if the breach may pose a high risk to their rights and freedoms;<\/div>\n<div>\u2022 take necessary measures to prevent further breach risk;<\/div>\n<div>\u2022 document the incident and actions taken.<\/div>\n<div>16. COMPLAINT SUBMISSION<\/div>\n<div>If you believe that your personal data processing is inappropriate, you can:<\/div>\n<div>16.1. CONTACT US:<\/div>\n<div>\u2022 E-pasts: info@gofra.lv<\/div>\n<div>\u2022 Postal address: Daugavgr\u012bvas iela 78, Riga, LV-1007<\/div>\n<div>16.2. SUBMIT A COMPLAINT TO THE SUPERVISORY AUTHORITY:<\/div>\n<div>Data State Inspectorate<\/div>\n<div>\u2022 Address: Blauma\u0146a iela 11\/13-15, Riga, LV-1011<\/div>\n<div>\u2022 Phone: +371 67223131<\/div>\n<div>\u2022 Email: info@dvi.gov.lv<\/div>\n<div>\u2022 Website: www.dvi.gov.lv<\/div>\n<div>16.3. GO TO COURT:<\/div>\n<div>You have the right to go to court if you believe your rights have been violated.<\/div>\n<div>17. POLICY CHANGES<\/div>\n<div>SIA \"Jenson Iepakojums\" reserves the right to make changes to this privacy policy. Changes take effect on the day of their publication at www.gofra.lv.<\/div>\n<div>We will inform about significant changes:<\/div>\n<div>\u2022 on the website www.gofra.lv;<\/div>\n<div>\u2022 by email (to registered clients);<\/div>\n<div>\u2022 in other appropriate ways.<\/div>\n<div>18. CONTACT INFORMATION<\/div>\n<div>If you have any questions regarding this Privacy Policy or the processing of personal data:<\/div>\n<div>SIA \"Jenson Iepakojums\"<\/div>\n<div>Reg. number: LV 40003292579<\/div>\n<div>Address: Daugavgr\u012bvas iela 78, Riga, LV-1007<\/div>\n<div>E-mail: info@gofra.lv<\/div>\n<div>Data protection matters:<\/div>\n<div>E-mail: info@gofra.lv<\/div>\n<div>&#8212;<\/div>\n<div>This Privacy Policy has been drafted in accordance with:<\/div>\n<div>\u2022 Regulation (EU) 2016\/679 of the European Parliament and of the Council (General Data Protection Regulation \u2013 GDPR)<\/div>\n<div>\u2022 Republic of Latvia Personal Data Processing Law<\/div>\n<div>\u2022 other applicable legal acts of the Republic of Latvia and the European Union<\/div>\n<div>Last updated: August 7, 2025<\/div>\n<div>\u00a9 2025 SIA \"Jenson Iepakojums\"<\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>\u0160\u012bs priv\u0101tuma politikas m\u0113r\u0137is ir sniegt fiziskaj\u0101m person\u0101m (datu subjektiem) inform\u0101ciju par to, k\u0101diem m\u0113r\u0137iem, k\u0101d\u0101 apjom\u0101, k\u0101 tiek aizsarg\u0101ti, apstr\u0101d\u0101ti personas dati un k\u0101das ir datu subjektu ties\u012bbas attiec\u012bb\u0101 uz savu personas datu apstr\u0101di. \u0160\u012b priv\u0101tuma politika attiecas uz personas datu apstr\u0101di, ko k\u0101 datu p\u0101rzinis veic SIA &#8220;Jenson Iepakojums&#8221;. P\u0113d\u0113jo reizi atjaunin\u0101ts: 2025. [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-5140","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.gofra.lv\/en\/wp-json\/wp\/v2\/pages\/5140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gofra.lv\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.gofra.lv\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.gofra.lv\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gofra.lv\/en\/wp-json\/wp\/v2\/comments?post=5140"}],"version-history":[{"count":52,"href":"https:\/\/www.gofra.lv\/en\/wp-json\/wp\/v2\/pages\/5140\/revisions"}],"predecessor-version":[{"id":5261,"href":"https:\/\/www.gofra.lv\/en\/wp-json\/wp\/v2\/pages\/5140\/revisions\/5261"}],"wp:attachment":[{"href":"https:\/\/www.gofra.lv\/en\/wp-json\/wp\/v2\/media?parent=5140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}